You may be the most creative designer in the world, but if you can’t present yourself and your ideas, you won’t go beyond the doodles you draw on your computer.

If your head is a repository of the brightest thoughts, but at the same time you cannot convince anyone to share your enthusiasm for your ideas or designs, how do you think they can be implemented?

The key to the success of a designer and creative person is the ability to sell your ideas.

Learn how to “sell” your ideas

Many clients simply do not understand all this. They haven’t studied design and don’t share your love for typesetting and color theory.

That’s why they hired … you!

We’ve all encountered situations where we create a bunch of design options, whether it’s a logo or a website. There are a couple of ideas out there that are, to put it mildly, quite mediocre, and at least one brilliant option.

Quantity does not mean quality

Like all designers and creatives, we go to the client with all our ideas (yes, of various qualities) to show that we did a great job. This is not much different from scheduling equation solving in high school algebra lessons. We want the client to understand that we didn’t just blind the designer in 15 minutes, we want to show all our work.

We also expect praise and approval from the client.

Somewhere deep down, we think that he will say, “Great job! I see how much effort you put into this project. This is, of course, the best option (this is about the one that you think is the best), and we will choose it! ” And she won’t ask any questions.

We sometimes come up with such a picture. And reality often disappoints us.

Customers usually don’t know what makes a cool design — one that is worthy of clicking the Publish button.

They have no art education, they are not aware of the technical know-how. But we creatives, of course, cannot blame them. With this approach, they will almost always choose the “safe” option, and this is usually your least preferred design option of all.

Why do they make this choice?

Because they are afraid to make a risky decision.

They do not want to be judged and are often afraid to make the “wrong” decision, although there can be no wrong decision here, because creativity and business are subjective.

Do you want your clients to support your work and choose the best design options?

Then you have to learn to present yourself. Sell ​​your creative ideas.

Sell ​​the result.

You have developed a magic formula in which your design fully meets the client’s goals. Do not forget to tell your client how your design solves his problems.

After all, this is our job as creatives, isn’t it?

We are working to find a balance between beauty and practicality. Our design must resonate with the client and, more importantly, with his target audience.

And if you present these thoughts with confidence, then all your creative ideas will surely be heard and approved! Yes, of course, there are challenging clients, but this gives you a great opportunity to improve your communication skills like never before.